Unicorn Riot is a decentralized, educationaln non-profit media organization of artists and journalists. Our work is dedicated to exposing root causes of dynamic social and environmental issues through amplifying stories and exploring sustainable alternatives in today’s globalized world.
Born from the Internet in 2015, our commercial-free platform operates non-hierarchically, independent of corporate or government control. Unicorn Riot spans across multiple US cities including Boston, Denver, Minneapolis, and Philadelphia as well as South Africa. All financial support comes from grants and from you, our audience.
Unicorn Riot is a decentralized, non-profit left-wing media collective that originated online in 2015. The group is known for reporting on far-right organizations and sources of racial and economic injustice in the US. The non-hierarchical media organization operates in the US cities of Boston, Denver, Minneapolis/St. Paul, and Philadelphia as well as in South Africa. They produce live streams of political rallies and protests and are funded by viewer donation and grants.
Unicorn Riot currently has around 10 members, based in Boston, Denver, Minneapolis, Philadelphia and South Africa. The media collective is non-hierarchical and makes decisions based on consensus.
Unicorn Riot has maintained a channel on livestream.org since May 2015. Besides creating live video of protests, the media collective also engages in investigative journalism, producing web series, video packages, blogs, and podcasts. They have published documents obtained through open records requests, including a copy of the Denver Police Department Crowd Management Manual. They also produce the weekly news show Deprogram. Unicorn Riot releases its content under a Creative Commons license.
The founding members of Unicorn Riot met while filming direct actions in support of Tar Sands Blockade and Occupy Wall Street. Some had previously worked for online news outlets and had grown frustrated with news organizations that failed to publish their work. The founders of Unicorn Riot started meeting in Minneapolis in the fall of 2014. Among the founders were Lorenzo Serna, Andrew Neef, Niko Georgiades, Pat Boyle, and Ray Weiland,. Unicorn Riot claims to seek to "amplify the voices of people from marginalized communities" and to broadcast and bring context to stories that are not picked up by the mainstream media. Early on, they documented the Ferguson protests following the shooting of Michael Brown. During the next year, Unicorn Riot registered as an educational 501(c)(3) nonprofit organization.
Unicorn Riot journalists are often embedded in protests, and film from the front lines. Members of the media collective have been repeatedly targeted for arrest by law enforcement officers and often have their cameras and equipment confiscated. Their press credentials have also been challenged by the police.
In Denver, Colorado, Unicorn Riot live streamed the removal of homeless encampments, including an eviction that took place during a blizzard on the morning of December 15, 2015.
Dakota Access Pipeline protests
During the protests against the Dakota Access Pipeline, Unicorn Riot was one of the first media groups to be present when Standing Rock Sioux tribe members set up the Sacred Stone Camp on April 1, 2016. The media collective has maintained a near continuous presence at the pipeline protests. Video from Unicorn Riot showing a crowd of protesters being sprayed with water cannons during sub-zero temperatures was used to contradict police reports that the cannons were only being used to put out fires. Four Unicorn Riot reporters were arrested in September and October 2016. Chris Schiano and Georgiades were arrested on September 13 as they were filming protesters who had locked themselves to equipment being used to construct the pipeline. Reporter Lorenzo Serna was arrested in both North Dakota and Iowa, and reporter Jenn Schreiter was arrested in October while reporting on a lockdown at a DAPL construction site in Iowa.
Unite the Right rally
Unicorn Riot had documented several of the chat rooms in the Discord application prior to the Unite the Right rally in August 2017, which led to violence between alt right groups and local citizens, including the death of one person. The group subsequently released this material, which was used to identify the anonymous users on Discord who were involved with violence at the rally.
Unicorn Riot produced a feature-length documentary film about the resistance to the Dakota Access Pipeline entitled Black Snake Killaz: A #NoDAPL Story. The film was premiered on November 17, 2017 at the Parkway theater in Minneapolis, Minnesota, and released online free of charge for educational purposes via Unicorn Riot's website on November 18, 2017.
Identity Evropa/American Identity Movement (IE/AIM)
In March 2019, Unicorn Riot leaked more than 770,000 Discord messages from Identity Evropa's (IE) national server called "Nice Respectable People Group" as well as that of Nicholas J. Fuentes' America First, James Allsup's The Nationalist Review, and the group's Slack server. The leaks revealed that Identity Evropa was attempting an entryist campaign into the Republican Party such as one member meeting with Billy Ciancaglini (party candidate for the Mayor of Philadelphia), sympathizing with Representative Steve King of Iowa and others seeking to join College Republican clubs. Several members were doxxed, and the group was rebranded American Identity Movement (AIM), as part of a public relations effort to avoid scrutiny.
Unicorn Riot livestreamed the "Ende Gelände" direct action protests in Germany, whose aim is to shut down brown coal fossil fuel infrastructure in North-Rhine Westphalia. EndeGelände (roughly translated to "Here no further") achieved this by entering the brown coal pit mine and blocking the brown coal transport railroad track.
MINNEAPOLIS, MN 55407-0472 | Tax-exempt since Dec. 2015
Classification (NTEE) Media, Communications Organizations (Arts, Culture and Humanities)
Nonprofit Tax Code Designation: 501(c)(3) Defined as: Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn’t provide athletic facilities or equipment), or the prevention of cruelty to children or animals.
Donations to this organization are tax deductible.
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