The Humane League

We exist to end the abuse of animals raised for food by influencing the policies of the world’s biggest companies, demanding legislation, and empowering others.

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Description

Rockville, MD – EIN 043817491 thehumaneleague.org

The Humane League is an international nonprofit organization working to end the abuse of animals raised for food through institutional and individual change, including online advertising, Meatless Monday campaigns, and corporate outreach.

What began as a tiny grassroots organization in 2005—protesting foie gras on bitterly cold nights at local restaurants in Philadelphia—has since grown into an effective and global nonprofit organization.

Wiki

The Humane League

The Humane League
The Humane League logo.svg
Formation2005
TypeNon-profit
PurposeAnimal rights, animal welfare
HeadquartersRockville, Maryland
Region served
United States
President
David Coman-Hidy
Websitethehumaneleague.org

The Humane League (THL) is an international nonprofit organization that works to end the abuse of animals raised for food through institutional and individual change, including online advertising, Meatless Monday campaigns, and corporate outreach.[1] It creates reports through The Humane League Labs, which evaluates advocacy presentation and methods and publishes them as reports.[2] One of these reports includes a study showing how distributing leaflets at colleges affects diet change.[3] It was founded in 2005 in Philadelphia by Nick Cooney.[4]

In February 2016, THL was awarded a $1 million grant from the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.[5] This was followed by an additional grant of $1 million in July 2016 for international expansion of cage-free advocacy,[6] and a $1 million grant in November 2016 for general support.[7]

Activism

Corporate outreach

As of February 2015, THL had been involved in at least 67 successful campaigns to convince corporations to use only non-battery cage eggs. These victories include major corporations Costco, Grupo Bimbo, Starbucks, Compass Group, and Dunkin' Donuts. According to the Open Philanthropy Project, "Other leading organizations in corporate campaigns have consistently reported to us that THL plays a key role in these campaigns."[5] In March 2015 THL won a major victory with a cage-free pledge by Sodexo.[8] In 2016 THL continued to secure cage-free commitments from major corporations, including Kroger, Denny's, and Restaurant Brands International (parent company of Burger King). According to THL, cage-free commitments secured in the first quarter of 2016 will affect tens of millions of hens.[9]

Following negotiations with THL, United Egg Producers—which represents companies that produce 95% of all eggs produced in the United States—announced it will eliminate the culling of male chicks by 2020. Chick culling refers to the routine killing of male chicks (which are useless for meat or egg-laying), usually by gassing or grinding them alive. Under this policy, millions fewer chicks will be killed each year.[10]

In December 2018, THL, along with 59 other major animal welfare organizations, secured a cage-free commitment with Marriott International by 2025.[11][third-party source needed]

Grassroots outreach

Grassroots outreach is a major focus of THL. According to ACE, THL distributed 841,778 leaflets and reached 4,358 students through humane education in the first three quarters of 2015.[12] THL has a Campus Organizer program in which college students are paid a stipend to lead animal activist efforts on their college campus.[13]

Online ads

Outreach via online ads is another of THL's main activities. The organization reported 1,942,924 clicks on their ads in the first three quarters of 2015.[12]

Humane League Labs

Humane League Labs is a unit of THL founded in 2013 to conduct research on the effectiveness of different animal advocacy tactics.[14] As of June 2016, Humane League Labs is planning to conduct research on the degree to which farm animal advocacy motivates the purchase of vegan products[15] and on the effectiveness of online vegan outreach.[16] Vegan Publishers has criticized the methodology and reporting of previous Humane League Lab studies.[17]

Animal Charity Evaluators review

THL has been one of Animal Charity Evaluators' (ACE) top recommended charities since ACE's inception in August 2012.[18]

2018 review

In their 2018 review, ACE estimated that for an average $1,000 donation, THL would spend the marginal money as follows:[19]

  • $420 to corporate outreach for better welfare policies
  • $320 on grassroots outreach, including leafleting, corporate campaigns, and humane education
  • $130 on online ads
  • $100 on communications and social media
  • $30 on studies through Humane League Labs

The money is estimated to save roughly 4300 animals and prevent 1500 years of life on a factory farm.[20] The bulk of these animals are chickens since THL focuses most of their corporate outreach on cage-free and broiler welfare policies.

ACE states that THL has a funding gap of $350,000 to $5.3 million and could effectively put to use $10.1 million to $13.4 million before losing any effectiveness. This funding would likely be used to expand their volunteering program and to support the corporate adoption of cage-free laying hen policies through their sister organization, the Open Wing Alliance.[21]

2017 review

In their 2017 review, ACE estimated that for an average $1,000 donation, THL would spend the marginal money as follows:[19]

  • $490 to corporate outreach for better welfare policies
  • $150 on grassroots outreach, including leafleting, corporate campaigns, and humane education
  • $140 on online ads
  • $100 on communications and social media
  • $90 on campus outreach
  • $30 on studies through Humane League Labs

ACE states that THL could have used $600,000 to $3.5 million more funding in 2017 before losing any effectiveness. This funding would have likely been used for the growth of their UK office and to grow the Open Wing Alliance.

2016 review

In their 2016 review of THL, ACE lists the organization's strengths as their strong efforts to assess and improve their own programs, its strong organizational structure and culture, and its track record of success. ACE's review raises concerns about THL's evaluation of the cost-effectiveness of its local offices, and suggests that THL more deeply engage with "big questions" relative to effective animal advocacy such as the value of focusing individual dietary change as opposed to building the animal advocacy movement and shifting social norms in general.[18]

ACE's 2016 review estimates that THL would allocate a $1,000 donation as follows:

  • $300 to corporate outreach for better welfare policies
  • $290 on grassroots outreach, including leafleting, corporate campaigns, and humane education
  • $250 on online ads
  • $120 on communications and social media
  • $40 on campus outreach

ACE states that, as of this review, THL could use $1 million to $1.5 million more in funding in 2017 above their 2016 budget. This funding would likely be used to expand international work and their campus outreach program.[18]

2015 review

In their 2015 review, ACE estimated that for an average $1,000 donation, THL would spend the marginal money as follows:[1]

  • $320 on online ads, leading to 3,000 online video views.
  • $450 on grassroots outreach, resulting in the distribution of about 1,319 leaflets and reaching about 7 students through humane education lectures.
  • $220 campaigning for cage-free egg and Meatless Mondays policies and about $10 on research.

ACE estimated that THL could use $190,000 in funds from ACE-directed donors for the 2015 giving season.

2014 review

In December 2014, ACE published its first detailed review of THL. According to the review: "THL’s most impressive accomplishment for us is not through any one of their programs, but through their overall outlook and approach to advocacy. Among animal advocacy organizations, they make exceptionally strong efforts to assess their own programs and to look for and test out ways of improving them. Their success in applying these techniques to their online ads program, and their publication of their research through Humane League Labs, has shifted the outlook and programming of several larger advocacy organizations toward finding the best ways to advocate for animals."[22] On the flip side, ACE raised concerns about THL not valuing transparency highly enough, and justifying local offices simply based on whether they brought as much money as they spent, rather than relative to counterfactual uses of money.

ACE estimated that THL would spend a marginal $1,000 as follows:

  • $540 on online ads, leading to 2,160 online video views.
  • $150 on leafleting, resulting in the distribution of about 1,667 leaflets (Vegan Outreach bears the $400 cost of printing and shipping these leaflets).
  • $120 campaigning for cage-free eggs on college campuses or for Meatless Mondays in K-12 schools.
  • $10 on national corporate campaigns.

ACE recommended moving $50,000 to THL but said they believed the organization was capable of absorbing up to $270,000.[22]

Reception

THL's online vegan advocacy ads have been discussed and critiqued on LessWrong[23] and by negative utilitarian Brian Tomasik.[24]

Partly as a result of the ACE recommendation, THL has been viewed positively in the effective altruism movement. Raising for Effective Giving lists THL as one of the charities it recommends giving to.[25] The Chronicle of Philanthropy cited an example of an effective altruist who chose to pursue a career in finance so that he could pursue earning to give, donating large sums to The Humane League to help it spend more aggressively in pursuit of its goals.[26]

THL has been listed as a top charity by ACE since August 2012, with the most updated review in November 2018.[27]

Funding

Open Philanthropy Project

THL was awarded a $1 million grant by the Open Philanthropy Project (abbreviated Open Phil, and a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.[5] The grant was part of a larger strategy by the Open Philanthropy Project to fund corporate cage-free campaigns, with other grant recipients including Mercy for Animals and The Humane Society of the United States.[28]

In July 2016, Open Phil awarded another $1 million to THL for expanding international cage-free advocacy, with a focus on Latin America, Europe, and Japan.[6] The grant was announced along with four other similar grants, totaling about $2.6 million. The other recipient organizations were Mercy for Animals, Humane Society International, Animal Equality, and People for Animals.[29]

In November 2016, Open Phil made a $1 million grant to THL for general support.[5] The grant was announced along with a $1 million grant for general support to Mercy for Animals.[30]

In September 2017, Open Phil made a $2 million grant to THL for general support of the Open Wing Alliance.[31] It was followed up by a $1.5 million grant to the same organization in March 2019.

References

  1. ^ a b "The Humane League". Animal Charity Evaluators. Retrieved November 21, 2015.
  2. ^ "Humane League Labs". The Humane League. Retrieved November 21, 2015.
  3. ^ "Report: Which Leaflet Is More Effective?". The Humane League. Retrieved November 21, 2015.
  4. ^ "The Humane League - Our Story". The Humane League. Retrieved November 21, 2015.
  5. ^ a b c d "The Humane League — Corporate Cage-Free Campaigns". Open Philanthropy Project. Retrieved February 24, 2015.
  6. ^ a b "The Humane League — International Cage-Free Advocacy". Open Philanthropy Project. October 3, 2016. Retrieved December 31, 2016.
  7. ^ "The Humane League — General Support". Open Philanthropy Project. December 15, 2016. Retrieved December 31, 2016.
  8. ^ "The Humane League Announces Major Victory for Farm Animals with Sodexo's New Animal Welfare Policy". March 5, 2015. Retrieved June 22, 2016.
  9. ^ Jessie Lingenfelter (April 22, 2016). "Join the Humane League in Celebrating 2016's First Quarter!". Retrieved June 22, 2016.
  10. ^ Dylan Matthews (June 9, 2016). "This is the best news for America's animals in decades. It's about baby chickens". Retrieved June 21, 2016.
  11. ^ "Marriott Internatinoal to honor cage-free commitment after global campaign". thehumaneleague.org. Retrieved 2019-05-28.
  12. ^ a b "The Humane League Review". 2015. Retrieved June 21, 2016.
  13. ^ The Humane League. "Campus Organizer Application". Retrieved June 23, 2016.
  14. ^ "Humane League Labs". Retrieved June 23, 2016.
  15. ^ Humane League Labs (June 2, 2016). "Project: Motivating vegan purchasing". Retrieved June 23, 2016.
  16. ^ "Project: Online engagement". June 1, 2016. Retrieved June 23, 2016.
  17. ^ Casey Taft (October 18, 2015). "Pseudoscience in the Animal Rights Movement". Retrieved June 23, 2016.
  18. ^ a b c Animal Charity Evaluators (November 2016). "The Humane League". Retrieved November 28, 2016.
  19. ^ a b "The Humane League Review". Animal Charity Evaluators. Retrieved 2019-05-28.
  20. ^ "Guesstimate". www.getguesstimate.com. Retrieved 2019-05-28.
  21. ^ "Open Wing Alliance". www.openwingalliance.org. Retrieved 2019-05-28.
  22. ^ a b "December 2014 The Humane League Review". Animal Charity Evaluators. December 1, 2014. Retrieved December 5, 2015.
  23. ^ Hurford, Peter (June 12, 2013). "Effective Altruism Through Advertising Vegetarianism?". LessWrong. Retrieved December 5, 2015.
  24. ^ Tomasik, Brian (January 28, 2012). "Donating toward Efficient Online Veg Ads". Essays on Reducing Suffering. Retrieved December 5, 2015.
  25. ^ "The Humane League". Raising for Effective Giving. Retrieved December 5, 2015.
  26. ^ Gose, Ben (November 3, 2013). "A New Donor Movement Seeks to Put Data Ahead of Passion". Chronicle of Philanthropy. Retrieved December 5, 2015.
  27. ^ Animal Charity Evaluators (November 2017). "The Humane League". Retrieved March 15, 2018.
  28. ^ Bollard, Lewis (March 31, 2016). "Initial Grants to Support Corporate Cage-free Reforms". Open Philanthropy Project. Retrieved December 31, 2016.
  29. ^ Jacob, Devin (October 3, 2016). "Five international cage-free advocacy grants". Open Philanthropy Project. Retrieved December 31, 2016.
  30. ^ "Two farm animal welfare grants". Open Philanthropy Project. December 15, 2016. Retrieved December 31, 2016.
  31. ^ "The Humane League — Open Wing Alliance". Open Philanthropy Project. 2017-09-22. Retrieved 2019-05-28.

External links

Videos

IRS data by ProPublica Nonprofit Explorer


THE HUMANE LEAGUE

ROCKVILLE, MD 20849-0476 | Tax-exempt since Aug. 2006
  • EIN: 04-3817491
  • Classification (NTEE)
    Animal Protection and Welfare (Animal-Related)
  • Nonprofit Tax Code Designation: 501(c)(3)
    Defined as: Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn’t provide athletic facilities or equipment), or the prevention of cruelty to children or animals.
  • Donations to this organization are tax deductible.
Fiscal year ending

Dec. 2018

Fiscal year ending Dec.

2018

PDF

990

Full Text

990 (filed on Jan. 28, 2020)

Full Filing

Raw XML

990

Form 990 documents available

Extracted filing data is not available for this tax period, but Form 990 documents are available for download.

Fiscal year ending

Dec. 2017

Fiscal year ending Dec.

2017

PDF

990

Full Text

990 (filed on Dec. 7, 2018)

Full Filing

Raw XML

990

Total Revenue

$7,087,258

Total Functional Expenses $4,167,095
Net income $2,920,163
Notable sources of revenue Percent of total revenue
Contributions $6,557,608 92.5%
Program services $27,395 0.4%
Investment income $61,854 0.9%
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising $10,310 0.1%
Sales of assets $430,091 6.1%
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $44,179 1.1%
Professional fundraising fees $66,958 1.6%
Other salaries and wages $1,769,497 42.5%
Other
Total Assets $8,755,263
Total Liabilities $65,913
Net Assets $8,689,350
Fiscal year ending

Dec. 2016

Fiscal year ending Dec.

2016

Full Text

990 (filed on Sept. 13, 2017)

Full Filing

Raw XML

990

Total Revenue

$6,575,410

Total Functional Expenses $1,974,673
Net income $4,600,737
Notable sources of revenue Percent of total revenue
Contributions $54,743 0.8%
Program services $6,495,676 98.8%
Investment income $10,219 0.2%
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising $0
Sales of assets $14,772 0.2%
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $0
Professional fundraising fees $11,335 0.6%
Other salaries and wages $842,386 42.7%
Other
Total Assets $5,903,978
Total Liabilities $139,811
Net Assets $5,764,167
Fiscal year ending

Dec. 2015

Fiscal year ending Dec.

2015

PDF

990

Full Text

990 (filed on April 12, 2017)

Full Filing

Raw XML

990

Total Revenue

$1,338,136

Total Functional Expenses $922,705
Net income $415,431
Notable sources of revenue Percent of total revenue
Contributions $35,015 2.6%
Program services $1,303,121 97.4%
Investment income $0
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising $0
Sales of assets $0
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $0
Professional fundraising fees $0
Other salaries and wages $397,512 43.1%
Other
Total Assets $1,143,223
Total Liabilities $12,030
Net Assets $1,131,193
Fiscal year ending

Dec. 2014

Fiscal year ending Dec.

2014

PDF

990

Total Revenue

$968,246

Total Functional Expenses $562,952
Net income $405,294
Notable sources of revenue Percent of total revenue
Contributions $956,167 98.8%
Program services $0
Investment income $8,105 0.8%
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising $3,972 0.4%
Sales of assets $0
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $0
Professional fundraising fees $0
Other salaries and wages $108,516 19.3%
Other
Total Assets $715,762
Total Liabilities $0
Net Assets $715,762
Fiscal year ending

Dec. 2013

Fiscal year ending Dec.

2013

PDF

990

Total Revenue

$555,275

Total Functional Expenses $453,613
Net income $101,662
Notable sources of revenue Percent of total revenue
Contributions $559,054 Over 100%
Program services $0
Investment income $5,000 0.9%
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising -$8,779
Sales of assets $0
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $0
Professional fundraising fees $0
Other salaries and wages $45,558 10.0%
Other
Total Assets $316,460
Total Liabilities $0
Net Assets $316,460
Fiscal year ending

Dec. 2012

Fiscal year ending Dec.

2012

PDF

990
990

Total Revenue

$302,816

Total Functional Expenses $334,511
Net income -$31,695
Notable sources of revenue Percent of total revenue
Contributions $322,007 Over 100%
Program services $0
Investment income $3,550 1.2%
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising -$22,741
Sales of assets $0
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $0
Professional fundraising fees $0
Other salaries and wages $50,346 15.1%
Other
Total Assets $215,782
Total Liabilities $0
Net Assets $215,782
Fiscal year ending

Dec. 2011

Fiscal year ending Dec.

2011

PDF

990

Total Revenue

$253,444

Total Functional Expenses $171,366
Net income $82,078
Notable sources of revenue Percent of total revenue
Contributions $255,446 Over 100%
Program services $0
Investment income $1,522 0.6%
Bond proceeds $0
Royalties $0
Rental property income $0
Net fundraising -$3,525
Sales of assets $0
Net inventory sales $0
Other revenue $0
Notable expenses Percent of total expenses
Executive compensation $2,000 1.2%
Professional fundraising fees $0
Other salaries and wages $29,846 17.4%
Other
Total Assets $243,958
Total Liabilities $0
Net Assets $243,958
Fiscal year ending

Dec. 2010

Fiscal year ending Dec.

2010

PDF

990

Form 990 documents available

Extracted filing data is not available for this tax period, but Form 990 documents are available for download.

Fiscal year ending

Dec. 2009

Fiscal year ending Dec.

2009

PDF

990
990

Form 990 documents available

Extracted filing data is not available for this tax period, but Form 990 documents are available for download.

Fiscal year ending

Dec. 2008

Fiscal year ending Dec.

2008

PDF

990-EZ

Form 990 documents available

Extracted filing data is not available for this tax period, but Form 990 documents are available for download.

Fiscal year ending

Dec. 2007

Fiscal year ending Dec.

2007

PDF

990-EZ

Form 990 documents available

Extracted filing data is not available for this tax period, but Form 990 documents are available for download.

Fiscal year ending

Dec. 2006

Fiscal year ending Dec.

2006

PDF

990-EZ

Form 990 documents available

Extracted filing data is not available for this tax period, but Form 990 documents are available for download.


Last Updated: 2020-11-23 08:21