Project Include

We provide meaningful, data-driven diversity recommendations to tech startup CEOs who want to build and support an inclusive workforce. We believe in solutions comprehensive, metrics-driven solutions.




We urge companies to implement diversity and inclusion solutions that incorporate:

Companies should improve opportunities for all employees, including all underrepresented groups. Including everyone is actually easier in the long-term and intrinsically more equitable — especially for those in more than one underrepresented group, who suffer even greater consequences.

A one-off initiative approach simply cannot achieve systemic change; in many cases it does harm. An effective solution covers all aspects of a company — its culture, its operations and its team. The CEO has to drive multiple, sustained efforts, a comprehensive approach, and a long-term commitment.

Companies and their executives should hold themselves accountable by tracking results using comprehensive surveys and benchmarks. They can show you how you’re doing, where you can improve, and who needs to improve.

Studies quantify the financial benefits of racial, ethnic and gender diversity — and the many ways diversity improves company performance. And despite all this information, our diversity problem in the United States tech industry is hard to change. Research shows how bias results in discrimination in educating, hiring, promoting, paying, and funding underrepresented people of color in tech. Tech company data show the extreme lack of diversity of employees and management.

Change is hard, especially around a multidimensional issue like diversity. It is easy for all of us to become defensive and emotional, to shift the blame to others, and to feel fundamentally unheard or misunderstood. It is so uncomfortable for us to talk about the diversity problem that we have not been able to acknowledge it in full.

Though startups are making an effort to implement diversity improvement strategies, the reality is that most are taking limited, potentially harmful actions, including one-off training5, blaming the pipeline, using language like “lowering the bar,” describing the current state of the tech industry as a “meritocracy,” and focusing on gender while maintaining insider-outsider distinctions. Unfortunately, we have seen tech culture become even more exclusive and less diverse over the last five years.

We want to help. We convened as a group of tech women to move diversity forward by facilitating hard conversations and redirecting efforts. We’d like to bring together the most innovative CEOs to design initiatives with lasting and meaningful impact—ones that drive the greatest possible improvements over time, inspire even more ambitious efforts, and transform behavior and expectations across the tech industry.

We are focusing on CEOs and management of early to mid-stage tech startups, where we believe change is possible and can have a broad impact even beyond the industry. We know how hard change and making tradeoffs are from our own experiences. Implementing these values for diversity and inclusion requires hard work across an entire company; reversing a culture is even more difficult, nuanced, and time consuming. We also know if a CEO isn’t invested in the success of D&I, these programs will not succeed.


Tracy Chou

Tracy Chou
A picture of Tracy Chou.
Chou in 2019
Born1987 (age 32–33)
Alma materStanford University[1]
(B.S. Electrical Engineering, 2009)
(M.S. Computer Science, 2010)
OccupationSoftware engineer

Tracy Chou (born 1987)[2][3] is a software engineer and advocate for diversity in her field. She has prior work experience at Pinterest and Quora and internship experience at Rocket Fuel, Google, and Facebook.[4]

She is best known for raising the profile of the issue of the low representation of women in technology companies, and pressuring companies to reveal more statistics about the composition of their workforce.[5][6][7] In 2016, she co-founded the advocacy group Project Include with 7 other women from the industry.[8]

Early life

Chou is a daughter of computer scientists based in Silicon Valley who immigrated from Taiwan.[7][9] She attended St. Francis High School in Mountain View.


Chou studied computer science at Stanford University with a specialization in machine learning and artificial intelligence.[4] While studying at Stanford, she interned at Google, Facebook, and Rocket Fuel and went on to receive a master's degree in Computer Science. Describing her undergraduate experience studying computer science, Chou has recalled feeling "really out of place." She stated that she felt less confident than her male colleagues at the beginning and took time to realize that she was outperforming most of them in coursework.[6]


Even though she was studying computer science and enjoyed programming, Chou did not seriously consider programming as a full-time job. Even after an internship as a programmer at Facebook, she was not considering becoming a software engineer and instead hoped to get her doctorate to do quantitative marketing research. However, in 2010, Quora, which was then a small startup, approached her and convinced her to start working as an engineer there. She joined Quora as the company's fourth employee, but left in October 2011 to join Pinterest, becoming one of the first 15 employees at the then-fledgling pinboard company.[4][10]

In February 2015, Chou signed on as a consultant for the United States Digital Service, a consortium of technology practitioners trying to make government in the United States more efficient.[11] In August 2015, TechCrunch reported that Chou was a featured maker at Makerbase, a service that "make[s] it easier for anyone to discover who built some of the most popular websites and apps people use every day."[12]

As of December 2018, Chou is the CEO and founder of , "a consumer app that tackles online harassment and puts you back in control."[13]


Chou at TechCrunch Disrupt San Francisco 2019

In October 2013, Chou attended the annual Grace Hopper Celebration of Women in Computing, where she became curious about the issue of female representation in technology companies, and decided to gather data to assess the severity of the issue. This led her to write a blog post urging technology companies to disclose the numbers of women they had in technical roles.[4][6][7][14] To facilitate sharing of the responses she received, Chou set up a repository on code-sharing site GitHub which allows anyone to submit a pull request. Within a week, the repository had statistics on over 50 firms, and by January 2016, it had statistics on 250 firms.[6][15] Chou's focus on the issue is also credited with pressuring larger companies such as Google, Facebook, and Microsoft to release diversity reports.[4] In July 2014, Chou published an update on Pinterest's engineering blog describing the company's progress so far on diversity and inclusion.[16]

Chou has identified a number of possible reasons for the disparity in the representation of women in technology. She has argued that if nobody suggests to a woman that a career as a software engineer is a realistic possibility, she is less likely to consider it.[5] She also thinks that networking opportunities and role models are more limited for women and minorities.[5] Chou has also stated that condescending attitudes toward women are pervasive in Silicon Valley.[17] According to one of her examples, a man she met at a conference tried to repeatedly correct her about a Quora feature that had been built while she worked at the company.[6] She has also commented that women who look very feminine are often ignored in technical settings.[7]

In late July 2015, Pinterest launched a project to hire more women and minorities and announced its commitment to publicly disclose its progress toward these goals and any obstacles encountered. Chou's role in highlighting the issue has been credited as a reason for the initiative. The initiative received praise from Jesse Jackson.[18] In August 2015, Chou participated in the Twitter hashtag campaign #ILookLikeAnEngineer, started by Isis Anchalee from OneLogin and intended to show that people (particularly women) of a wide range of appearances could be engineers. Chou's participation was noted in the New York Times.[19] May 2016 saw the launch of the diversity consulting group Project Include, founded by Chou, Erica Baker, Freada Kapor Klein, Ellen Pao and others. Its approach was quickly described as "taking a page out of open source software."[8]

Public appearances

In April 2018, Chou spoke at Stanford University's Entrepreneurial Thought Leaders Series.[20] In June 2018, she spoke at Vogue Australia's conference Vogue Codes in Sydney.[21] Chou has also previously spoken at TechCrunch's Disrupt SF conference.[22]


  1. ^ "Levo 100 Rising Stars". Levo. Retrieved 2016-07-30.
  2. ^ Tafoya, Angela; Pang, Jeanine Celeste (2013-07-16). "SF's Rising Stars: 30 Under 30". Refinery29. Retrieved 2016-07-29.
  3. ^ Lorenz, Taylor (2014-11-21). "Meet the female Pinterest engineer who forced tech companies to release their diversity numbers". Business Insider. Retrieved 2016-07-29.
  4. ^ a b c d e Hempel, Jessi (April 21, 2015). "Quantifying Silicon Valley's Diversity Issue". Wired. Retrieved August 5, 2015.
  5. ^ a b c Larson, Selena (November 11, 2014). "Pinterest's Tracy Chou: How I Got My Start In Tech—Despite Myself. Now she's empowering others to do the same". ReadWriteWeb. Retrieved August 5, 2015.
  6. ^ a b c d e Levintova, Hannah. "Meet the Engineer Who Forced Silicon Valley's Gender Problem Into the Open. Tracy Chou is not, as one brogrammer put it, "too pretty to code."". Mother Jones. Retrieved August 5, 2015.
  7. ^ a b c d Heller, Nathan (November 21, 2014). "How Pinterest Engineer Tracy Chou is Breaking the Silicon Ceiling". Vogue. Retrieved August 5, 2015.
  8. ^ a b Isaac, Mike (2016-05-03). "Women in Tech Band Together to Track Diversity, After Hours". The New York Times. Retrieved 2016-07-29.
  9. ^ "Tracy Chou — Software Engineer and Geek Girl". 100 Passionate People. 2010-05-31. Retrieved 2016-07-30.
  10. ^ Cao, Sissi (March 8, 2018). "Lopsided Gender Ratios in Tech Are Giving Women 'Imposter Syndrome'". Observer. Retrieved 24 October 2018.
  11. ^ Burns, Matt (June 29, 2015). "Pinterest's Tracy Chou To Talk Diversity At Disrupt SF 2015". TechCrunch. Retrieved August 5, 2015.
  12. ^ Perez, Sarah (August 11, 2015). "Makerbase Is An IMDb Of Who Made Your Favorite Apps And Websites". TechCrunch. Retrieved August 11, 2015.
  13. ^ Al-Heeti, Abrar (February 6, 2020). "Tracy Chou's app for blocking online harassment is in beta". CNET. Retrieved May 9, 2020.
  14. ^ Chou, Tracy (October 11, 2013). "Where are the numbers?". Retrieved August 5, 2015.
  15. ^ "Techies Interview". 2016-01-31. Retrieved 2016-07-30.
  16. ^ "Diversity and inclusion at Pinterest". Pinterest. July 24, 2014. Retrieved August 5, 2015.
  17. ^ "What are some of the sexist and insulting statements women in technology/engineering hear from male colleagues?". Quora. Retrieved 2016-07-30.
  18. ^ Guynn, Jessica (July 31, 2015). "Exclusive: Pinterest launches innovative diversity project". USA Today. Retrieved August 5, 2015.
  19. ^ Varn, Kathryn (August 5, 2015). "Woman Behind #ILookLikeAnEngineer Says Campaign Against Gender Stereotypes Is 'Long Overdue'". New York Times. Retrieved August 11, 2015.
  20. ^ "Tracy Chou: The Entrepreneurial Thought Leaders Series". Stanford University. April 25, 2018. Retrieved 24 October 2018.
  21. ^ "Meet the software engineer whose call for gender diversity in tech has created lasting change". Vogue. April 12, 2018. Retrieved 24 October 2018.
  22. ^ "Disrupt SF: Past Speakers & Judges". TechCrunch. Retrieved 24 October 2018.

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Last Updated: 2020-11-21 07:58